SUTAKKU: the light fixture
INDUSTRIAL DESIGN / BRAND IDENTITY
In the summer of 2013, I attended a month-long design immersion course at Cornell University's department of Design and Environmental Analysis. It allowed me to explore many design disciplines and work intensively with the Adobe Creative Suite.
At this program, our class was posed with the challenge of designing a light fixture solely out of paper that creatively manipulated a lightbulb to produce comfortable lighting. The name of the fixture I designed and built is Suttaku. Its name comes from the Japanese word "stack" due to the fixture's main characteristic of having stacked, graduating trapezoidal tiers. It went through three iterations before arriving at its final form. I also designed its logo and packaging.
From this summer, I was able to determine that I wanted to pursue a career related to product design, as the projects I worked on showed me how much I thoroughly enjoyed the ambiguous yet rewarding design process.
My main focus for the logo was to reinforce the theme of "stacking trapezoids."
During my brainstorming session, I encountered the prominent problem of making the trapezoids form the STOP symbol (as seen above in the logo with the red trapezoids). I needed to find a way to still communicate the idea of trapezoids being stacked in this position with a more original form.
To deviate from this existing STOP symbol, I decided to line the trapezoids up diagonally instead of vertically. I thought it best utilized the stacked and trapezoidal themes. It also made sense because I thought it conveyed the fact that each tier was placed at a different angle from one another.
For Sutakku's packaging, each trapezoidal tier of the fixture can be taken off and folded down into a single, 2D trapezoid. These 2D pieces of folded paper then neatly file into this trapezoidal container like folders in a filing cabinet.
t is 6" x 2.5" x 2" at its widest point and can hold a full sized lamp. The instructors of the course awarded it as the best packaging design of the class due to its ability to contain the fixture in a uniquely compact way.